The Jeep Wrangler has been through its share of upheaval, from being passed around by various automotive companies (such as American Motors in the late 1980’s to the Chrysler chain from the late 1990’s to the 2010’s and now to Arab American Vehicles since 2014), to being called by several different names (including the Jeep Sahara, the Jeep Willys, and variants on YJ, TJ, and JK), to downward sales in the early 2000’s (it is currently trending up at over 255,000 sold in 2015), but in spite of all the turmoil, the Jeep Wrangler has managed to stay afloat with the help of several awards recognizing it for best re-sale value (2009, 2012 and 2013 Kelley Blue Book) best retained value ( 2011, 2012, 2013 Canadian Black Book), and even a Guinness Book of World Records title (though it was later surpassed) in 2007 for highest altitude attained by a four-wheel vehicle.
It has also won awards for Four-Wheeler of the Year, 4×4 of the Year, and One of the Most Iconic Cars of the Last 20 Years (2009 Business Week Magazine).
With a possible military-inspired past and off-road cababilities, the Jeep Wrangler has been used around the world in places like Iceland and Egypt to traverse difficult places, with various packages created to supply options for specific areas, such as the Rocky Mountain Edition (complete with 32-inch tires, easier-to-fold soft-top, and integrated vanity mirrors), the Islander Edition (which includes rubber slush mats, 32-inch tires and visual enhancements), and a Mountain Edition (offering tail light protectors, four doors, and special edition seats).
To celebrate the 70th anniversary of the Jeep Wrangler, a special “anniversary edition” was sold with features including satin chrome accents, leather accents, the 70th anniversary logo, and Berber floor mats. There is also a special Call of Duty edition that came out in 2012, which was inspired by the video game. It includes graphics from the game as decals and logos, accent stitching, and a modified hood. The Jeep Wrangler will undergo another update in 2018 as it begins its four generation.